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Amici – Restaurant, image 1

Amici – Restaurant, image 2

Amici – Restaurant, image 3

Amici – Restaurant, image 4

Amici – Restaurant, image 5

Amici

Branding

How do you convey the Italian spirit in the brand identity of a new restaurant?

Amici, a pizzeria and osteria in Varengeville, Normandy, entrusted us with creating its brand identity, designed to embody the Italian spirit: conviviality, authenticity, generosity. Translate this Italian-style "friendliness" into a complete identity system: exterior sign, business cards, staff T-shirts, menu, all the way to social media!

Our response

Lower-case typography that builds on the closeness and conviviality of an Italian table! A graphic accident on the dots of the "i"s, which look at each other, to embody the place and its human dimension.

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