Buckler Buckler, the best of alcohol-free beer

Packaging

How do you embody the codes of an alcohol-free beer brand?

Buckler entrusted us with redesigning the packaging of its iconic pack of pure malt, alcohol-free lager.

Give an alcohol-free beer all the legitimacy and enjoyment of a real beer.

Our response

Packaging that first and foremost asserts its status as an alcohol-free beer.

The central crest, with its rider and horse, anchors Buckler in a classic brewing tradition, far from the often sanitised codes of alcohol-free drinks. Deep blue and malt gold take up the visual codes of a traditional beer, so that "alcohol-free" is never seen as a constraint.

The result: packaging that establishes Buckler as a real beer in its own right, without ever apologising for being alcohol-free.

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