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Packaging

How do you build on the success of the Volvic Zest range?

Following the success of Volvic Zest Lemon and Strawberry, Volvic entrusted us with designing the packaging for its latest innovation: Zest Peach.

Our response

Three challenges, one design. Naturalness and indulgence: a design that reflects the natural flavours and the juicy appeal of peach. Appeal and consistency: brand assets that convey freshness and lightness, true to the Zest range. Clarity of message: an easy read of the product benefits, including its low calorie content. The result: a new Volvic innovation, ready to join the shelves alongside its elder siblings, Lemon and Strawberry.

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