Evian

Activation

How do you modernise the Evian brand image and help it speak to healthcare professionals?

Caring for mothers-to-be, down to the smallest detail.

For the 54th Assises Nationales des Sages-Femmes, the French national midwives' congress, evian entrusted us with creating a series of educational materials, designed to support midwives in their daily practice and mothers-to-be throughout their pregnancy.

Develop materials that are clear, reassuring and useful, without ever betraying evian's gentle, caring world around motherhood.

Our response

Create tools that combine design, education and user experience:

- Illustrated advice sheets that make sometimes technical information accessible, with a pictogram language that keeps every message clear.

- Pregnancy and hydration wheels

The result: educational materials that reassure as much as they inform, supporting infant care and the health of mothers-to-be.

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