Fidufrance

Branding

How do you modernise a law firm's identity while keeping its stature?

Fidufrance Avocats, a firm specialising in business and tax law, entrusted us with a complete overhaul of its visual identity. Modernise the firm's signage while keeping its stature. A delicate exercise for a profession where trust and legitimacy matter as much as image.

Our response

Building on the brand's "F" to turn it into a true monogram. Two complementary shapes come together, a deep navy blue and a bold orange, to evoke the complementarity and partnership at the heart of a lawyer's work. Rounded corners soften the sign, conveying trust, the human side and support, without ever compromising on the rigour expected of a business law firm. The result: an identity that brings a breath of fresh air and novelty to the Fidufrance firm, without losing its stature or its professional credibility.

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