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Fruit d'Or – Extra Gourmand, image 1

Fruit d'Or – Extra Gourmand, image 2

Fruit d'Or – Extra Gourmand, image 3

Fruit d'Or

Packaging

How do you combine a health promise and indulgence on one pack?

Launch a product innovation at the crossroads of a health promise and indulgence.

Our challenge: assert an Omega-3 promise. Strengthen the perception of indulgence, creamier, more generous, tastier, and stand out from the heritage pack while keeping its brand DNA.

Our response

Find an evocative claim able to express the promise around taste: "Extra Gourmand".

A promise supported by a warmer background colour, a generous slice of toast and a brand block subtly reinterpreted for the occasion!

The result: packaging that asserts its Omega-3 promise while showcasing the product's indulgence.

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