Our responseAn ultra-graphic, committed and impactful key visual, designed to assert the brand's values and grab attention in retail and digital alike.
The set-up
Bespoke point-of-sale materials rolled out in store. A digital and social media campaign to amplify visibility. A big anniversary competition, with an electric campervan holiday and collector gifts in the colours of plant life and French excellence up for grabs.
Results worthy of the occasion
5 months of activation, with a 29% conversion rate despite the purchase requirement. 26% of players came back to play again: more than one player in four retained. An average session time of 2 minutes 16 seconds, driven in particular by the memory game, designed to anchor the brand while holding attention. And more than 1,700 QR code scans, on pack and on point-of-sale materials, with only 100 displays deployed in store. All without a single consumer complaint.
The result: an activation worthy of Géant Vert's centenary, celebrating Made in France while asserting the superiority of its products, backed by figures that confirm consumer engagement.
