Our responseA unifying, generous and truly ownable big idea: “Tout est plus Grand' avec toi” (everything is grander with you).
One conviction: think BIG. An omnichannel highlight, shopper and digital, designed to make every moment extraordinary with Café Grand'Mère.
In store:
A double key visual telling the little moments of life shared with a grandmother. Rolled out across a full in-store set-up: arch, totem, promotional stand, and extended with on-pack stickers.
Digital:
A module to personalise your own poster with your grandmother, at any time of year. A prize competition, to turn emotion into engagement.
Media:
A strategic media plan, to be visible wherever it counts.
The result: an activation that isn't just about coffee. It's about love, in a BIG way!
