Inessens

Branding

How do you rename a premium brand and polish its image?

Aset-Bidoit, a printing house specialising in complex and innovative techniques for the wine, Cognac and spirits markets, undertook a complete overhaul of its identity. Trapèze supported this transformation, starting with the naming: the brand becomes INESSENS. Give this new identity a truly premium and modern dimension, while establishing a name and a signature able to carry the brand for the long term.

Our response

Naming in two parts: the brand name, "INESSENS", and its baseline, "Visiblement différent", visibly different. A name that draws attention to the different senses at play when you touch a label printed with embossing or hot-foil gold on a screen-printed bottle. A logotype that builds on clean typographic codes and a premium colour palette, where a touch of gold creates a graphic accident on the brand's central double "S". This typographic play on the "S" is then isolated as a brand signature. The result: an elegant, modern identity that asserts, at first glance, the promise of a visibly different brand.

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