Les fruits et légumes frais – Trade association, image 2

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Les fruits et légumes frais Pitch won by Trapèze!

Branding

How do you revamp the identity system of the fruit and vegetable interprofession?

Interfel, the fresh fruit and vegetable interprofession, undertook an identity overhaul. The challenge: evolve its Interfel brand name and graphic codes towards a more explicit, accessible name. Rethink the brand architecture across the whole interprofession, bringing together under one identity all the trades that make it up.

Our response

Establishing the ampersand "&." as a unifying sign. This symbol becomes the heart of the new logo, able to bring all the interprofession's trades together under one signature, while embodying the diversity and complementarity that make the sector so rich. A colour palette extends this approach, serving the variety that fruit and vegetables bring to everyday life. An identity designed to speak directly to end consumers, more than to industry players. The result: an identity that supports Interfel's move to a new name proposed by the agency, "Les Fruits et Légumes Frais", clearer, more unifying and aimed at the general public.

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