Lindt A melt-in-the-mouth experience

Packaging

Lindt entrusted us with designing the packaging for its praline chocolate range, Les Grandes, in three indulgent flavours: milk hazelnut praline, dark hazelnut praline and caramel praline. Ultra-indulgence at first glance, while respecting the elegance of the Lindt brand's codes.

Our response

Making the chocolate squares the stars. Each bar stages its ingredients, whole hazelnuts, caramel pieces, a melting praline heart, in ultra-indulgent imagery that makes you want to bite in before you've even opened the pack. A colour palette specific to each flavour, red for dark hazelnut praline, green for milk, orange for caramel, clearly distinguishes the three products on shelf. The result: a premium range, instantly identifiable as Lindt, that turns every bar into a true promise of indulgence.

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