Lindt

Activation

How do you dress the new Lindt Opéra flagship through the seasons?

The Lindt Opéra flagship store gets a makeover. Trapèze developed the new key visuals for the menu boards, in keeping with the store's new interior design.

Accompany every consumption moment, from winter hot chocolate to iced summer frappés, with a graphic world able to adapt to the seasons while remaining instantly recognisable through Lindt's brand assets.

Our response

Put cocoa culture in the spotlight.

Illustrations of cocoa beans and leaves dress every screen, paired with ultra-indulgent product shots, iced in summer, hot in winter. Each colour world matches a season and an emotion: the warm, cocoa tones of “Réchauffez-vous” (warm up) for hot drinks, the fresh, leafy green of “Rafraîchissez-vous” (cool down) for iced frappés, through to “Laissez-vous tenter” (treat yourself) for indulgent sundaes and ice creams.

The result: a consistent shopper journey from menu board to ordering screen, inviting indulgence every season while celebrating Lindt's chocolate-making expertise since 1845.

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