L'Or

Activation

How do you bring a product innovation to life right at the point of sale?

L'OR called on us to launch its Espresso Concentrate range. Our mission: bring this innovation to life in store.

Educate consumers about this new product. This coffee concentrate shakes up habits and reinvents how coffee is used; the aisle still had to be able to tell that story!

Our response

Build on the graphic world of L’OR Espresso Concentrate and adapt it to every retail touchpoint.

Displays, shelf backdrops, visibility elements: every medium is designed to support the innovation at the heart of the coffee aisle.

Beyond the coffee aisle
Because the L’OR Espresso Concentrate experience can also be enjoyed elsewhere and in other ways, the set-up extends through cross-merchandising to the spirits aisle for cocktail lovers, and to the plant-based milk aisle for new everyday uses.

The result: an innovation this distinctive deserves a presence that lives up to its potential. Every detail is crafted to deliver impact, consistency and real eye-catching power, wherever it sits in store.

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