For 60 years, softness has been what sets Lotus apart, across every category. For its anniversary, the brand wanted to reaffirm it and make it shine well beyond the shelf. To carry this anniversary, Lotus entrusted us with designing this 360 activation. Build on the brand's historic advertising DNA and embody it in a knowing tone. The key visual features a child, the iconic character of Lotus campaigns, and a ginger cat who discovers he is no longer the most cuddled one in the house! All supported by a claim serving the brand's expertise: "60 years of softness".
Our responseFrom the big idea to the point of sale, by way of the campaign shoot, we designed and rolled out the entire campaign: a 360 in-store and out-of-store activation plan, on-pack promotion, in-store staging and consumer prize thinking, including the production of a custom soft toy echoing the cat in the campaign.
