Lotus Evolving the brand, gently

Packaging

How do you evolve Lotus Baby gently, in step with the whole Lotus brand?

Trapèze redesigns the Lotus Baby nappies and pants, as part of an umbrella strategy with the parent brand, Lotus.

Strengthen recognition of Lotus, while preserving the soul and world of the Lotus Baby range, already well established with families.

Our response

Bring Lotus Baby visually closer to its parent brand, without erasing what gives it its own personality.

The historic codes of the baby range are kept, but set more clearly within the Lotus world, so that every product is instantly recognisable as part of the same brand family. In other words, building a link to the Lotus brand through the placement and size of the brand block, the rounded pack structure, and the brand's own imagery and product reasons to believe.

The result: more consistency, more recognition, and the same trust parents have always placed in Lotus Baby.

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