Planta Fin – Spécial pâtisserie, image 1

Planta Fin

Packaging

How do you assert baking expertise without leaving the brand's codes behind?

Planta Fin, the taste leader in the margarine market, launches an innovation dedicated to home baking.

Our challenge: create packaging that is distinctive, indulgent and able to showcase a specific baking use, without ever straying from the brand's codes.

Our response

A design that demonstrates the product's baking expertise, consistent with its original range.

The codes of baking, utensils, textures, gestures, enrich the visual world to showcase the product's promise right from the shelf. Confident, wholesome indulgence, true to the clean-label recipe of the rest of the range.

The result: packaging that fits naturally into the Planta Fin world, while clearly asserting a baking expertise the brand had not yet embodied.

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