Radiante Pitch won by Trapèze

Branding, Packaging

How do you take the drama out of a heritage medical compression brand and modernise it?

Rethink the global identity of Radiante, a medical compression brand since 1830. A history, legitimacy, know-how. But a sleeping beauty that needed waking up.

Promote, with boldness and leadership, a brand-new positioning: "RADIANTE®, compression that supports adherence, with no compromise on style." Reveal your style. Dare to wear medical compression!

Our response

Rethinking the entire identity system: visual identity, graphic world, brand language, packaging range, key visual, model shoot and communication guidelines / brand book. A single guiding principle: consistency. That is what turns a heritage brand into a desirable one. … And what does that look like graphically? Three pillars, one identity: medical expertise, textile know-how, French elegance. RADIANTE® orange, the brand's heritage signature, comes back to life. More modern, more recognisable, more radiant. The packaging becomes a showcase. The campaign is designed like a fashion collection. Medical compression enters the premium world. The logotype is simplified, refined and modernised, backed by an "R" quality seal. Bespoke iconography enhances every product innovation. And to finish: a blue-white-red label, a deliberate nod to French manufacturing, made in the Châtellerault workshops.

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