Signature de marque « Le plus fondant des moments de partage »

Rayon frais habillé aux couleurs RichesMonts, chaque niveau balisé par la signature de marque

Meuble de dégustation RichesMonts habillé aux couleurs de la campagne

Richesmonts Pitch won by Trapèze

Activation

How do you stage a seasonal highlight in a distinctive way?

Imagine RichesMonts' in-store staging. A challenge as indulgent as it is demanding: showcase raclette, fondue and tartiflette to make them more attractive in store.

Our response

One big idea. « Le plus fondant des moments de partage », the meltiest of moments to share.

A concept that brings together raclette lovers, fondue fans and staunch defenders of tartiflette, because RichesMonts is never just a meal. It's a moment that brings people closer.

A simple, powerful key visual. Following on from the big idea, a visual that builds on the brand's emblematic assets: orange for impact, wood for warmth. Ultra-indulgent visuals, staging the different uses, to spark desire at first glance on shelf.

POS designed around the shopper journey. Gondola-end kit, display tray, shelf wobbler: each medium fits naturally into the shopper journey while strengthening the brand's appeal at every touchpoint.

The result: RichesMonts once again asserts its leadership in the hot-eating cheese market.

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