Senseo

Activation

How do you bring the Senseo x Tour de France partnership to life, all the way to the shelf?

Senseo entrusted us with one of the highlights of its year: the Senseo x Tour de France partnership.

Bring this partnership to life where it really counts: in store, as close as possible to consumers. Turn a national sponsorship into a concrete, visible and memorable shopper experience. Combine Senseo's brand assets with the constraints of the Tour de France brand.

Our response

An immersive set-up, designed to take over the entire store space.

An arch at the entrance to the aisle, a totem, a promotional stand, a carousel and various point-of-sale displays. Every visibility element uses the same graphic world, mountains, cyclist, Senseo coffee, to create a consistent highlight recognisable to both partner brands.

The result: a campaign that brings the two brands' worlds together with creativity and efficiency: concrete creativity, brought to life right down to the point of sale.

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