Le pot Multi Use Cleaner porté par une fleur de colza, devant un champ jaune

Pot de savon multi-usage Stanhome Multi Use Cleaner posé dans un champ de colza en fleur

Stanhome Multi-use cleaner innovation

Packaging

How do you express a regenerative innovation graphically in the world of home care?

Stanhome entrusted us with designing the packaging labels for Multi-Use Cleaner, the first household product made with rapeseed oil from regenerative agriculture, and so acting for the regeneration of the planet.

Root this innovation in the world of the home, while highlighting regenerative agriculture.
Offer packaging as disruptive as the product concept.
Respect Stanhome's DNA and embody the multi-use promise: one product for the whole home.

Our response

A proprietary illustration style, designed to tell the story of the product's virtuous action and showcase regenerative agriculture from the very first glance at the pack.
The illustrations highlight the link between the product and the rapeseed flower it comes from, while keeping the clarity and efficacy expected of a Stanhome household product.

A project that goes beyond the pack
The thinking continues with a presentation leaflet. The aim: support the launch internally, mobilise and train the sales force, and showcase Stanhome's pioneering role in bringing regenerative agriculture to household products.

The result: packaging that serves product innovation and Stanhome's commitment.

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