Our method

Brandingpackaging

Start from the brand and its positioning. To define a packaging strategy that embodies the full value proposition of your offer.

  1. Understand

    Defining the brand territory.

    • Assessment of the brand and its stance.
    • Identifying the role of the offer and its positioning.
    • Understanding consumer realities: trends, product use, key purchase drivers.

  2. Design

    Packaging thinking.

    • Analysis of the competitive landscape and the category's market codes.
    • Understanding the shopping environment (retail, out-of-home, B2B).
    • Defining the agency's stance and creative routes (creative exploration).
    • 360° packaging thinking: shape, materials, cut-outs, eco-design.

  3. Embody

    Graphic application.

    • Graphic expression of the chosen packaging strategy.
    • On-pack application, with shelf simulations to ensure impact and differentiation.
    • Meeting technical constraints and working with suppliers.

Selected projects Branding packaging

All our projects