Signature « Des champs à l'assiette avec amour ! » sur un tracteur chargé de frites

Îlot promotionnel McCain « L'amour est dans le pré… et se partage autour de bonnes frites ! »

Pomme de terre en forme de cœur posée dans la terre

Sachets McCain Just au Four et L'Original Tradition, avec la mécanique « 50 week-ends à la campagne à gagner »

Signature « La magie d'un moment de partage » en lettres dorées sur ciel étoilé

Sachet McCain L'Édition Festive Duchesse, « On fond pour la reine de la famille »

McCain

Activation, Packaging

McCain teams up with L'Amour est dans le pré, a TV show that celebrates authenticity, conviviality and the farming world. Natural territory for the brand, historically close to French farmers.

Bring to life a complete, consistent activation, in tune with the show's new season, to boost McCain's visibility and create engagement around this strong bond with farmers.

Our response

Three levers, built around a prize competition, to turn every key moment into a moment of sharing. On-pack promotions on the Tradition and Just au Four ranges, to bring L'Amour est dans le pré right into people's homes. High-impact POS displays, to bring the campaign as close to consumers as possible. Digital banners, to support the launch and amplify the partnership's visibility. The competition invites consumers to try their luck at winning "50 weekends in the countryside". The result: a complete campaign that celebrates McCain's roots in the farming world, and invites everyone to share a good time over a plate of fries.

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With the festive season in mind, McCain gave us a lovely mission: make four iconic products in its range, Duchesse, Dauphine, Golden Croquettes and Rosti, shine in their finest festive outfits!

Re-enchant these trusted favourites with festive, premium packaging, without ever betraying the McCain spirit.

Our response

Warm packaging, designed product by product, to give every item a festive feel. Convivial, indulgent, with a touch of premium. And because a beautiful pack deserves a beautiful showcase, POS displays take over in store, carrying the story all the way to the point of sale. The result: a year-end collection designed as a true moment of sharing, from pack to shelf.

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