Danone Eaux France
NEW: small evian & Volvic bottles
are now made from 100% recycled materials!
A competition won by Trapèze!
How can we talk to consumers about recycled plastic (r-PET) in an aspirational and understandable way while remaining firmly established in the evian and Volvic landscape?
Trapèze sees beyond the container. It’s not just a simple plastic bottle. It represents Danone’s commitment to reduce its environmental impact!
Creation of an evian & Volvic Key Visual illustrating the transition of every on-the-go bottle (smaller or equal to 750ml) to 100% recycled plastic (r-PET). Presence of this advertising visual in every corporate message from the Danone Group. To extend the experience to points-of-sale, this concept was rolled out to with promotions for mass retail and impulse purchase
One small bottle for people, one giant step for nature!