Maison du café


Trapèze & Maison du Café: coffee expertise here we come!

The challenge

Autumn is a key moment for consumers and an opportunity not to be missed by brands and retailers. The JDE group decided to advertise through a multi-brand, multi-category operation with the theme “Maison du Café”.

A sizeable challenge to unite all the group’s brands (L’OR, Senseo, Grand-mère, Jacques Vabre, Tassimo, Velours Noir and Maxwell House).

Our solution

Capitalise on this coffee expertise and the assets of each brand by promoting “responsible” coffee plantations.

Consumers can enjoy this coffee experience in points of sale where promotions are rolled out for the greatest pleasure of coffee aficionados!