Our method
Activationshopper & digital
Understand
The brand and its market.
- Analysis of the brand (what sets it apart, its strengths and weaknesses), the competition and consumer trends.
- Analysis of the shopping environment and distribution channels (grocery, pharmacy, food service, B2B, online).
- Review of how the brand speaks across its touchpoints, in store and online.
Imagine
The big idea.
- A simple, ownable idea that embodies the brand and speaks to its audience.
- Expressed in a strong key visual, designed for the store as much as for digital.
- A customer journey designed from the pack to the POS and on to the website.
Deploy
The 360° campaign.
- Planning the campaign's reach in store, out of store and through shopper offers.
- Adaptation to retail and digital media: POS, dedicated website, contests, banners, social media, goodies.
- Sourcing suppliers and managing production.
